Video production has become an important part of most businesses marketing strategy. Video marketing has taken the place of most of the historical forms of marketing strategy like direct mail, billboards or other static advertising efforts. Furthermore its no longer enough to simply create a video or commercial, video marketing has become a way for businesses to introduce themselves to potential customers, explain their value proposition, insensitive consumer behavior and build a relationship with past, present and future customers.
Understanding a modern video marketing strategy can be completed when looking at the entire prospect and customer journey. One way to simplify things is for businesses to look at their marketing videos in four categories.
First, Awareness Videos. Awareness Videos are marketing videos designed to introduce your brand to a large audience. When creating awareness videos its important to understand that while many will see your video only some will fit your ideal customer profile or target market. Understanding the demographic of your audience will help you lead with only enough information to introduce your brand and a basic introduction of your value.
Second Educational Videos. Educational Videos are an important part of your marketing strategy and should be designed to help your ideal customer or target market understand more to make an educated buying decision. Educational videos will help you develop leads through your marketing funnel and reactivate old leads who have cooled off over time.
Third Conversion Videos. Conversion Videos are always fun because they allow you to actually ask for your prospective buyer to take action. Call to actions can be different depending on the type of business and your sales cycle and process. Call to actions can be, fill out the form, watch the video below, call the number or everyone’s favorite, BUY NOW!!!! Conversion videos should trigger emotion and drive action.
Fourth Advocacy Videos. Advocacy Videos are often missed by many brands and corporations. Advocacy videos give you the opportunity to humanize your brand. In today’s digital world its easy for anyone to develop a logo and a basic website however the reality is brand loyalty and Advocacy is built on a human connection between a buyer and a seller. Advocacy videos can be the company story, a look behind the scenes, a thank you or any simple touch to separate yourself from the countless other less expensive options your competitors offer.
Video production has become an important part of most businesses marketing strategy. Video marketing has taken the place of most of the historical forms of marketing strategy like direct mail, billboards or other static advertising efforts. Furthermore its no longer enough to simply create a video or commercial, video marketing has become a way for businesses to introduce themselves to potential customers, explain their value proposition, insensitive consumer behavior and build a relationship with past, present and future customers.
Understanding a modern video marketing strategy can be completed when looking at the entire prospect and customer journey. One way to simplify things is for businesses to look at their marketing videos in four categories