Pay Per Click marketing is a type of paid advertisement that allows marketers the opportunity of placing their specific advertisement on an advertising platform to target a specific demographic and audience directly. The marketer needs to pay every time their advertisement is clicked, and the visitor needs to take a sort of action after hitting the advertisement option, which makes it a higher quality traffic generator strategy.
To take the step further, as a marketer, you need to bid for a specific keyword you target, and if you win the bid, your products or services advertisement gets placed at the top of the organic search engine rankings. The keywords represent those words that a buyer of the particular demographic will type on the search bar when they need to buy a product you market or hire any of the services you offer.
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