Building Your Online Presence
A Comprehensive Guide
Building an online presence is essential in today’s digital-first world. Whether you choose organic growth strategies, paid advertising, or a mix of both, the key to success lies in delivering value.
Curt Brugman
Why Not Results Entrepreneur Podcast
Building an online presence is essential in today’s digital-first world. Whether you choose organic growth strategies, paid advertising, or a mix of both, the key to success lies in delivering value. This guide will explore effective strategies, focusing on video marketing, lead generation, and building a sustainable brand.
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Building Your Online Presence |
Main Points
1. Building an Online Presence
- Begin by establishing your brand, either through organic or paid strategies.
- Organic reach may sometimes yield high engagement naturally, while paid strategies provide broader exposure.
2. Content Value and Focus
- Effective content must deliver value through education, inspiration, or entertainment.
- For businesses like the speaker’s, the focus will likely be on educational and inspirational content.
3. The Role of Video in Marketing
- Video is the most effective medium for building brand awareness and fostering audience connection.
- A large volume of videos is needed to test and identify what works.
4. Podcasting for Content Efficiency
- Recording long-form content, like podcasts, allows for the creation of multiple short segments.
- This process reduces the effort of constant recording and yields content for multiple platforms.
5. Testing Messaging and Audience Reaction
- Use consistent posting to test what messages, formats, and styles resonate with your audience.
- Organic methods are preferred initially for testing before investing in paid advertising.
6. The Funnel Framework
- Marketing involves an awareness phase, an education phase, and a conversion phase.
- Videos serve different purposes at each stage, from brand introduction to driving specific actions.
7. The Importance of Email Marketing
- Building an email list is crucial since social media followers are not owned assets.
- High-perceived value lead magnets (e.g., checklists, ebooks) encourage email sign-ups.
8. The Role of Paid Advertising
- Paid ads can amplify reach when starting out or when organic reach isn’t sufficient.
- Platforms like TikTok and YouTube are favored for cost-effectiveness compared to Facebook or LinkedIn.
9. Course and Coaching Monetization
- Start with an accessible, lower-priced product to cover advertising costs (loss leader strategy).
- Scale offerings with high-ticket items like coaching sessions for significant revenue.
10. CRM and Automation Tools
- Invest in a Customer Relationship Management (CRM) system to manage leads and sales.
- Automation tools can handle emails, upsells, and course purchases efficiently.
11. Timeline for Results
- Posting two videos a day could lead to noticeable traction within a few months.
- Sales readiness depends on setting up basic e-commerce and automation systems, typically within 4-6 weeks.
12. Audience Targeting and Platform Strategy
- TikTok and YouTube are recommended even for older demographics due to growing adoption.
- Social platforms should prioritize awareness content initially, followed by conversion-focused posts.
Additional Insights to Enrich the Content:
- The Shift to Short-Form Video:
- As attention spans decrease, platforms like TikTok and Instagram Reels dominate, making concise, engaging videos essential.
- Iterative Learning:
- Each post provides insights into audience behavior, allowing for gradual refinement of messaging and content strategy.
- Balance Between Passion and Monetization:
- Passion projects can be profitable if paired with a clear business model and consistent audience engagement.
- The Power of Storytelling:
- Incorporating storytelling into videos can strengthen emotional connections and drive better results.
- Personal Branding:
- Consistently showing up on video helps humanize the brand, making it relatable and trustworthy to the audience.