What Exactly Is SEO?

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Search Engine Optimization (SEO) is the term that refers to the practice of boosting organic rankings through the optimization of content both on-site and off-site. Below, we will be going over how it works and why you need it.

How Does SEO It Work?

Google and other search engines have several ranking factors that they use to respective rank websites for various search queries. Anytime you type something into the search engines, you get a curated list of websites that match it. They use a variety of ranking factors to determine the organic ranking of a website for a specific search term. Because of this, a lot of website owners attempt to improve their website rankings through optimizing their site to rank higher. This can be done through keyword research and keyword placement, improving the navigation of their site, improving the tagging to help search engine crawlers, and more.

Here Are Several Factors That Influence SEO Rankings [1]:

  1. Domain Authority
  2. Page Ranks
  3. Social Metrics
  4. Keyword Targeting/Usage
  5. Content-Length, Uniqueness, Readability
  6. Mobile Responsiveness
  7. Site Usability

SEO is a dynamic and constantly changing landscape. Thus, to keep up with the latest and most effective strategies, you need to know what works and what doesn’t. The end goal for search engines is to ensure they are pushing their own users towards high-quality and highly relevant websites that directly answer their queries. If you are looking to improve your website’s SEO efforts, here are some tips to integrate into your efforts.

Tips To Boost Your Rankings:

1. Invest In SEO Tools

One of the best things you can do when you are looking to give your rankings a boost is to invest in professional SEO tools. You want to invest in professional tools and use them to get your website ranking higher. These tools can involve keyword research software and other tools that will help you tailor an effective SEO strategy. Being willing and able to invest in these tools can make or break your efforts because they will guide you in the right direction when it comes to spending your money and focusing your energy.

2. Analyze Your Competition

Whenever you are looking to improve your SEO efforts, you should be paying close attention to your biggest competition. You want to thoroughly analyze your competitors because they will be able to pinpoint you some keywords that you should be actively targeting. By conducting competitor analysis, you can get a lot of information on effective strategies that you should integrate into your own comprehensive plan.

3. Focus On Improving Your Visitor’s Experience

While it might have been an effective strategy in the past to simply try to ‘game’ the system and optimize your website for the search engines only, you don’t want to do that anymore. Now, you should be looking to focus on improving your visitor’s experience when they visit your website. Search engines know how important it is for you to provide an optimal experience for your visitors. After all, they trust search engines to lead them to high-quality websites. Therefore, they put an emphasis on ranking the highest quality websites that are able to do so accordingly.

4. Create Long-Form Content

The longer your content, the better potential it has to rank. By spending time creating high-quality long-form content, you can achieve better on-page times which lets search engines know that your content is good enough to keep readers or visitors interested. Thus, they recognize it has worthy of ranking high within the search engines. By focusing on crafting higher quality long-form content, you should be able to get your website a significant boost in the search engine rankings.

At the end of the day, SEO is all about improving the end-users experience. By actively doing things that improve your visitor’s experiences, you should be able to dramatically improve your rankings. Be willing to invest in your business by spending money on professional SEO tools. That way, you have accurate information you can base your strategies on. Hiring a professional SEO expert is a great way to ensure that you are integrating these strategies successfully into your own SEO mix because they will have direct experience leveraging them and boosting rankings with them.


[1] https://moz-static.s3.amazonaws.com/learn/seo/rank-factors-pie-2013-lrg.gif?mtime=20170104131408