Hey guys, Jimmy Talbert from Why Not Results here. Today, I want to talk to you about why small businesses absolutely need to be using TikTok.
Now, I know what you might be thinking: “Isn’t TikTok just a platform for silly dance videos and lip syncing?” But let me tell you, there’s a lot more to it than that.
First off, the user base on TikTok is massive and it’s only getting bigger. We’re talking over 1 billion active users here, folks. And the majority of those users are in the coveted 18-34 age range, making it a prime platform for businesses trying to reach younger audiences.
But what really sets TikTok apart is the level of engagement you can get on the platform. Users spend an average of 52 minutes a day on the app, meaning you have a captive audience that’s just waiting for you to grab their attention.
And unlike other social media platforms, TikTok is incredibly easy to get started on. All you need is a smartphone and a little bit of creativity, and you can start creating content that will resonate with your audience.
Plus, TikTok has a unique potential for creating viral content. Users love to share and repost videos they enjoy, so if you can create something that really resonates with your audience, you have the potential to reach a huge audience.
And finally, TikTok’s advertising options are already proving to be a cost-effective way for small businesses to reach new customers. With its self-serve advertising platform, you can create and run ads on a budget that works for you.
So if you’re a small business owner and you’re not on TikTok yet, what are you waiting for? The opportunities are there for the taking, and I promise you won’t regret it.