What’s up Puto,
Here’s Lifecycle Marketing blog 2
How to Generate Traffic with Lifecycle Marketing
Generating traffic and exposure is an essential part of growing your business. This blog is the second of a 9 part series on Lifecycle Marketing. The blog series gives readers an overview of Lifecycle Marketing an in depth look at each stage of Lifecycle Marketing and an overview of how to implement Lifecycle Marketing in a growth centric business. Generating traffic consists of a lot more then setting up a website and social media profiles for your business. Traffic generation, for the sake of this blog will focus on online exposure and focus in on organic traffic and paid traffic. Within organic traffic and paid traffic this blog will review strategies to generate traffic to web pages and strategies to generate traffic to social media profiles.
Generating organic traffic to your website and landing pages is a process that takes time however it lasts a long time as well. The science behind organic website traffic generation is call search engine optimisation or SEO. SEO looks at the back end make up of your website and the functionality within. There’s literally thousands of metrics the search engines look at and place into algorithms to decide where online visitors go. Understanding all the metrics the search engins look at is impossible however if businesses focus on some basic rules there websites will be in position to generate more organic traffic. The first basic rule is to continuously post new and relevant information to your website and blog. Make an effort to publish a blog post per week. The second rule is to look at your website and landing pages and think about the user experience.
how easy is your site to navigate?
Is it obvious what you do?
is there a direct call to action?
The search engines care about getting viewers relevant information. A few major metrics of relevance is the amount of time average viewers spend on your site and the number of pages viewed on a visit.
Paid website traffic generation is typically managed through ad words and pay per click ads. Paid ads are useful because they give you’re business the ability to rank in searches as long as you pay.
Organic social media traffic is an essential part of Generating traffic to your business. Organic social media traffic is all about getting viewers valuable and useful information as consistently as possible. your business should be posting daily across a variety of social media profiles. your business should be engaging with your followers, replying to comments and building a relationship with your community.
Paid social media traffic is beneficial because it gives businesses the opportunity to show up in the social media feeds of viewers who may be interested in the product or service offered.
Generating traffic and exposure is an essential part of growing your business. This blog is the second of a 9 part series on Lifecycle Marketing. The blog series gives readers an overview of Lifecycle Marketing an in depth look at each stage of Lifecycle Marketing and an overview of how to implement Lifecycle Marketing in a growth centric business. Generating traffic consists of a lot more then setting up a website and social media profiles for your business.