Johnny Noble's journey is a testament to the power of reinvention. After years as a successful construction attorney, Johnny found himself burnt out and disillusioned. Life transitions prompted deep self-reflection, leading him to pivot into a completely different industry: cosmetics. What seemed like a drastic departure turned out to be a pathway to fulfillment.
Johnny’s transition wasn’t without challenges. Selling online is often perceived as an easy avenue for entrepreneurship, but the reality is far from it.
"People think selling online is simple, but it's one of the most complex ways to build a business," says Johnny. "You need to learn brand development, product development, and how to effectively connect with your audience."
Johnny’s initial steps involved meticulous attention to branding and packaging—essentials in the cosmetics world.
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