Welcome to "Google Decoded," your go-to guide for understanding the real-world applications of SEO, paid advertising, and the growing impact of AI on digital marketing. This eBook is based on a candid, down-to-earth conversation between two seasoned digital marketers with deep expertise in their respective areas. Whether you're a small business owner, a startup, or just curious about digital marketing, this book will demystify the tools, tactics, and terminology of Google.
Jeff Analcher is a Google Ads specialist affiliated with Digital Agency Support. He is featured as one of the two digital marketing experts in the eBook “Google Decoded: What Every Business Owner Needs to Know About SEO, Paid Ads & AI.”
Jeff is recognized for his ability to generate leads and optimize advertising campaigns to maximize conversion efficiency. In the eBook, he shares insights into how businesses often waste money on poorly managed ads, and how strategic targeting and campaign tuning can prevent that.
He emphasizes the importance of tight keyword control, avoiding vague branding, and learning from past campaign pitfalls, like misleading keyword matches or generic business names that don't perform well in search.
Social media analytics and expert coaching are key to boosting your brand’s growth and engagement. Learn how professional social media coaches help you interpret data, refine strategies, and make well-informed…
Get real answers on Google Local Services Ads (LSA), Google My Business (GMB), and Google Ads with Mario Luis Braga and Lynn Melcher from Digital Agency Support. Discussing proven strategies,…
Instagram growth strategy is essential for insurance agents seeking organic social media success. Implement proven Facebook marketing techniques and content pillars to boost engagement, increase visibility, and generate quality insurance…
Explore how AI marketing leverages podcasting and geofencing to boost business growth through targeted, hyper-local advertising and real-time, cross-platform campaigns. Learn effective strategies to expand your audience and increase visibility…
Boost lead generation through video marketing with an effective YouTube growth strategy. Conduct a detailed social media audit and implement a strategic content calendar tailored for insurance agencies and financial…
SEO and organic social media are key to monetizing your channel through a blend of paid traffic and digital marketing strategies. Learn how to optimize organic marketing, leverage podcast advertising,…
This reflects a casual and informal conversation, likely the recording of a podcast or video content session. Here are the main points and some additional context or topics that could complement the discussion
