About Why Not Results — Phoenix Video Studio
Phoenix video production studio and marketing brokerage. Founded 2022.
Built by Mario Lizarraga
In 2022, Mario Lizarraga founded Why Not Results right here in Phoenix after recognizing a fundamental friction in business marketing: everyone knows they need video, but everyone dreads the process of making it.
Shooting the video wasn't the hard part—phones had become incredible cameras. The friction was the edit. Traditional agencies charged exorbitant monthly retainers just to add captions and cut dead air, while hiring cheap freelancers resulted in endless revision cycles and missed deadlines.
Why Not was born from a simple idea: make professional video editing so affordable, predictable, and easy that there's absolutely no reason not to do it. "Why not?" became the answer to every objection.
What We Specialize In
Video Editing
From social media clips to high-production branded content, we bring your vision to life.
Podcast Editing
Clean audio, engaging visuals, and seamless storytelling to enhance your show.
Content Strategy
More than just edits, we help you optimize your content for growth and visibility.
We're Not an Agency. We're a Marketing Brokerage.
Traditional marketing agencies in Phoenix try to sell you whatever specific service they do best. We operate differently. We are a brokerage—meaning we evaluate your exact business needs and connect you with the specific specialists, tools, and distribution channels required to hit your goals.
No Contracts. No Confusion. No Excuses.
Credit System
Buy once, spend anytime. No predatory subscriptions you'll forget about. One credit is one video, plain and simple.
Transparency
You always know exactly what you're paying and exactly what you're getting in return. No hidden agency markup fees.
Speed
Standard 24-48 hour turnarounds on video edits. Because the algorithm moves fast, and your audience won't wait.
Quality. Speed. No Shortcuts.
Quality Without Compromise
We treat every project as if it were our own.
Fast Turnarounds
Your content needs to stay fresh, and we ensure it's delivered on time.
Custom Solutions
No cookie-cutter editing—your content, your style, your voice.
D1 Student Athletes + AI Tools
Our video editing program is built entirely around American university student athletes. They bring unparalleled discipline, relentless attention to detail, and an unmatched work ethic to every project they touch.
We arm them with proprietary AI tools that handle the mechanical heavy lifting—instant transcription, smart rough cuts, and baseline captioning. The human editors then step in to inject emotion, polish the pacing, and ensure your brand voice is perfectly represented.
The result is a hybrid workflow that delivers ultra-affordable, high-quality video for Phoenix businesses at incredible scale.
The People Behind the Work
Mario Lizarraga
CEO / Founder
Jimmy Talbert
Co-Owner
Jasper Echegoyen
Project Manager
Caesar Ryan Decena
Senior Graphic Designer
Tomjhons Bolipata
Senior Video Editor
Oscar Moreno
Videographer
Bob Clarich
Sales Executive
Joseph Black
Sales Executive
Why the Credit System?
Retainers only serve the agency, not the client. We built the credit system out of a demand for fairness and flexibility. If you have a busy month, you use more credits. If things slow down, your credits sit safely in your account. You only pay for the value you actually extract.
Our Mission
At Why Not Results, our mission is simple—help businesses, podcasters, and content creators turn ideas into impact through expert video and podcast editing. We believe that quality content isn't just about looking good—it's about delivering real engagement, building connections, and achieving tangible growth.
Our Vision
We envision a world where every brand, creator, and entrepreneur has access to high-quality, professional content that stands out in the digital landscape. Our goal is to be the go-to creative partner for those who want more than just edits—they want strategy, innovation, and results.
What Drives Us
Creativity & Innovation
We push the boundaries of storytelling and content creation.
Quality Without Compromise
Your content represents your brand, and we take that seriously.
Client-Centric Approach
We see ourselves as an extension of your team. Your success is our success.
Efficiency & Reliability
Deadlines matter. We deliver high-quality work on time, every time.
Results-Driven Mindset
We don't just edit; we optimize. Our goal is to help you maximize reach and growth.
Mario and the team at Why Not Results provide exceptional video services and deliver outstanding results—highly recommended!
