Creating an eBook from the Transcript
Ideas Collide and its Growth
Welcome to the behind-the-scenes look at the video production world, as narrated by James West, a seasoned professional from Ideas Collide. This eBook dives into the challenges, triumphs, and lessons learned throughout his 13 years at the marketing agency, offering insights into creating engaging content, building teams, and navigating the ever-evolving digital landscape.
James West
Ideas Collide and its Growth Podcast
James West joined Ideas Collide in 2010 when the agency was a small startup with just 12 people. Over the years, the company has grown significantly, with 80 employees and an additional office in Portland, Oregon. Initially focused on social media marketing, James’ role evolved as the company expanded into video production, creating a dedicated team in 2015.
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Creating an eBook from the Transcript |
Main Points
1. Ideas Collide and its Growth
- James West is the Director of Video at Ideas Collide, a marketing agency founded in 2005.
- He joined in 2010 when the company was a small startup with 12 employees; it has since grown to about 80 employees, with a second office in Portland.
- Ideas Collide expanded to include dedicated teams for graphic design, web development, and video production.
2. The Evolution of Video and Social Media
- The shift from traditional marketing to social media and video was a significant transition.
- Social media platforms evolved to prioritize video content (e.g., Instagram and Twitter adding video features).
- James played a role in helping the agency adapt to these changes, forming a dedicated video team in 2015.
3. Services and Client Base
- The video team produces diverse content, including podcasts, animation, and high-production videos.
- Major clients include hospitality and tech firms, such as Best Western and Banner Health.
- The team also collaborates with local businesses, like Dan Zeis and Dairy, which involved branding and video partnerships with sports teams.
4. Challenges in Video Production
- Stories of unexpected hurdles, such as casting issues with child actors, illustrate the unpredictability of production.
- Example: A child actor couldn’t perform underwater scenes, requiring last-minute replacements and resourceful problem-solving.
5. Approaches to Creating Authentic Content
- James emphasizes the importance of making clients feel comfortable on camera through conversation, setting expectations, and minimizing scripted interactions.
- Techniques include using two cameras for natural editing and continuing to film after “cut” to capture authentic moments.
6. Expansion into Podcasting
- Ideas Collide also produces podcasts, working with organizations like the Greater Phoenix Chamber.
- Podcasts provide opportunities to create both long-form and short-form content efficiently.
7. Broader Business Ventures
- Discussion of James’s work beyond marketing, such as curriculum development for educational institutions, including modernizing K-12 online programs post-COVID.
- Use of overseas offices in the Philippines and Mexico for editing and content creation.
8. Insights into the Video Industry
- The rise of family vloggers and their impact on children involved in on-camera work.
- Challenges of maintaining authenticity in scripted vs. unscripted content.
- The skills required to appear natural on camera, including teleprompter usage and conversational dynamics.
Supplementary Points:
If the transcript is considered short for a blog post, here are additional angles:- How Marketing Agencies Can Adapt to Video Trends: Strategies for evolving with technology.
- Client Case Studies: Highlight successes, like Dan Zeis and Dairy’s rebranding or Best Western projects.
- Creating Comfortable On-Camera Experiences: Tips for business leaders and marketers.
- Global Workforces in Creative Industries: Benefits of leveraging international teams.
- Navigating Challenges in Creative Industries: Detailed analysis of problem-solving during production hiccups.